The media and entertainment sector has a pressing need to accommodate technological advancements, demographic preferences, and the widespread use of mobile devices. The way we consume news and entertainment has changed considerably in the last decade, presenting broadcasters with both challenges and opportunities. Traditional business models are taking a back seat as consumers take control, and content providers and advertisers are responding by seeking new methods to reach customers.
Not only that, but the spread of distribution to OTT services that offer ad-free content is placing a lot of pressure on traditional home entertainment firms’ profits. To solve all of these issues, Wake Advisor provides a wide range of services to help you cut costs, improve operations, expand your customer base, and monetize your content while keeping up with changing customer behavior.
Boost your digital transformation Journey
Use Wake Advisor key technology strengths to propel your company forward and stay ahead of the competition.
Using the cloud to administer your applications can help you save money.
Advertisers will be able to tell your brand story thanks to a custom advertising platform.
Provide viewers with a seamless mobile experience.
Using an analytics-based loyalty management system, monitor client retention, and rewards.
Churn analysis and dynamic business reporting are examples of advanced analytics and reporting services.
Advertise on a variety of screens.
Unleash Innovation throughout the Value Chain
The advertising sector is undergoing a tremendous shift and is facing various obstacles in this dynamic climate. Access to many screens, time-shifted TV ads, declining print circulations, the rise of mobile broadband, and proactive client behavior have made maintaining brand consistency across multiple digital assets difficult for advertising firms. To meet clients' desire for improved business insights, agencies must increasingly streamline their operations and business processes.
Wake Advisor provides advertising firms like yours with a variety of services tailored to your specific needs.
How can we help?
- To have a single picture of Customer Consolidation across all points of contact, implement predictive behavior models.
- Personalized recommendation algorithms should provide a consistent multi-screen user experience.
- Implement a real-time ad inventory management solution to improve your ad sales.
- Lead management, online coupon management, search engine marketing, viral search marketing, and fulfillment are all examples of direct marketing services.
- Using our Reporting and Analytics services, such as Campaign Performance Analytics, Web Analytics, and Social Media Analytics, you may generate meaningful business insights.
One of the primary defining elements that are changing the face of the print and publishing sector is emerging digital technology. The expansion of devices, which necessitates numerous format compatibility, increased competition from self-publishing platforms and e-distribution, contextualized content, and subscription-based services are some of the industry's significant difficulties that must be addressed.
With its considerable experience in the Print & Publishing industry, Wake Advisor can provide you with the insights you need to flourish in today's changing environment. We work with premier newspapers, magazines, books, and journal publishers to help them reimagine their subscription models by utilizing user demographics and behavior to deliver more customized e-publications.